ConnectED Leaders

ConnectED Leaders is a call to action for superintendents and school system leaders to grow lead and engage in professional leadership networks. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, non-profit leader, leadership development expert, and a K-16 branding consultant for education and business and our personal roles and as friends, siblings, co-workers and parents. The position we claim in highlighting professional leadership networks is grounded in our work and experience. Our belief in professional leadership networks leads us to collaborate upon the superintendency’s need to employ a strategy of growing professional networks, a first book in today's literature. We intend to help superintendents, novice or veteran, and other school system leaders recognize the importance of collaboration through professional leadership networks at a critical point in public education. With the call for more leadership collaboration and less isolation in today’s schools, we offer school system leaders essential principles of networking, that will help them develop and engage in strategic opportunities of collaboration as a means to strengthen and improve the superintendency, their school district organization, and their students’ success.

BrandED

A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value.

You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by:

• Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms

• Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities

• Fostering a positive culture extending and influencing beyond the school grounds

Digital Leadership: Changing Paradigms for Changing Times

Move leadership into the digital age

Digital leadership is a strategic mindset and set of behaviors that leverages resources to create a meaningful, transparent, and engaging school culture. It takes into account recent changes such as ubiquitous connectivity, open-source technology, mobile devices, and personalization to dramatically shift how schools have been run and structured for over a century.  Leading in education becomes exponentially powerful when using technology to your advantage.

Eric Sheninger―"Principal Twitter"―shares his Pillars of Digital Leadership to help readers

• Transform school culture by initiating sustainable change

• Use free social media tools to improve communication, enhance public relations, and create a positive brand presence

• Integrate digital tools into the classroom to increase student engagement and achievement

• Facilitate professional learning and access new opportunities and resources

The time is now, whether you are a building level or teacher leader, to boldly move schools forward in the digital age.

Trish Rubin's New York Minute: Sixty-Second Tips to Megawatt Business Power-Event Networking

The book was written to support young professionals, business women, business school students, and businessmen as they meet the challenge of getting new business and referrals through Event Networking.