Beyond Face 2 Face: Stage your Online Personal Brand

You have a valuable online real estate offer called your “Digital footprint”. I’ve told my audiences that personal brand is important as any piece of real estate! So be the caretaker of your online property. You need the same drive-by curb appeal on your digital platforms that realtors use for their physical properties. Tend to your own digital brand property – your footprint for more attention. People are driving by your digital property in this time of social distance.  Stage yourself for impressing online traffic. If you are fresh outta school you have starter piece of real estate… if you are rebooting yourself in this hard time, build on a previous foundation---

You’ve followed my lead and are a Networking ACE, so people will come! You want your brand house in order when they do.

How? Do a SWOT!

SWOT is Business School 101, but this activity is an audit of your personal real estate value.  This SWOT becomes a Brand House Tour. Use short phrases or one word to show your thinking. Walk through your brand house. Identify STRENGTHS. Recognize WEAKNESSES. Look for possibilities in OPPORTUNITIES --and be frank about your THREATS.

Get your House in ready to show in this SWOT! Choose an element in each section of your SWOT and build staging.  Pick one Strength.  Connect to an identified WEAKNESS. Picture an OPPORTUNITY to test the weakness—and then face one THREAT—!”  Now, come up with a STAGING SENTENCE….  Mine? My strength is energy that can support learning more about data so I can find a data mentor to help me keep me relevant. Now I have a direction for improvement that can guide me each day to digital power! I Gotta be relevant---!  Get busy and Act on your real estate! Continually work on your digital footprint through regular SWOT Brand House staging…!

Bonus TIP:

… Gather  that information from your SWOT. Write short letter to yourself,  but yourself 10 years from now stating your truths of about who you are today. Sell your present self to your future self! Now take those skills out and add them to your LinkedIN summary!